Operating under the brand Reddi, Mobicast is a Vietnamese start-up, full-serviced Mobile Virtual Network Operator (MVNO). The entry into the telecommunication and essential service sectors on a digital platform will enable Masan to gain access to approximately 80 percent of the consumer wallet share.

For Masan, this is a unified off to online platform, 'Point of Life'. This was carefully mapped out by Masan in 2019 when the group revealed its plan to build a one-stop shop that satisfies consumers’ essential, financial, educational, social, entertainment, and healthcare needs. Investment in Mobicast is the next step taken by Masan to integrate its third piece, digital services, into its ecosystem, after successful inclusion of grocery and financial services.